Campaigns and appeals
Take action when it's needed most.
From urgent medical treatment for individual animals to large-scale projects that create lasting change, our campaigns and appeals give you the opportunity to make a tangible difference where it's needed most.
Whether you're donating to an emergency appeal, supporting a long-term animal welfare programme, signing a petition or responding to a crisis, every action helps improve the lives of vulnerable cats and dogs around the world.
Browse our latest campaigns and appeals below to see how you can get involved today.
Justice for Wang Wang
On 28 June 2026, a stray mother dog called Wang Wang and her three puppies became the victims of an extremely disturbing act of animal cruelty in Jieyang, China.
We are calling on the Chinese government to strengthen legal protection for companion animals and ensure that extreme cruelty like this is far less likely to happen again.
Borneo Shelter Appeal
Almost 1,000 dogs and cats in an overwhelmed shelter in Borneo urgently need your help. They have reached breaking point, with overcrowded cages, limited resources, and unsafe conditions.
Now, thanks to an incredible donation by a generous supporter, any gift you give will be DOUBLED at no extra cost to you.